{"id":15,"date":"2025-12-27T19:25:45","date_gmt":"2025-12-27T19:25:45","guid":{"rendered":"https:\/\/radoila.com\/?page_id=15"},"modified":"2026-03-24T18:31:50","modified_gmt":"2026-03-24T18:31:50","slug":"home","status":"publish","type":"page","link":"https:\/\/radoila.com\/","title":{"rendered":""},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-style-columns-reverse has-x-large-font-size is-layout-flex wp-container-core-columns-is-layout-6ddd3999 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--medium);margin-bottom:var(--wp--preset--spacing--medium)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-7eaa3794 wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading has-x-large-font-size\" id=\"text-on-left-image-on-right\">&#8211; Oh hey, I\u2019m Radi!<\/h4>\n\n\n\n<h1 class=\"wp-block-heading\">I&#8217;m a <mark style=\"background-color:#b1c5a4\" class=\"has-inline-color has-contrast-color\">product designer.<\/mark><\/h1>\n\n\n\n<h3 class=\"wp-block-heading\">Currently solving problems for people who send and sign documents online.<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\"><mark style=\"background-color:#b1c5a4\" class=\"has-inline-color has-contrast-color\">100% remote.<\/mark><\/h5>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/00CA684F-1D9A-4826-8F93-9F347390B021-1.webp\" alt=\"\" class=\"wp-image-19\" srcset=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/00CA684F-1D9A-4826-8F93-9F347390B021-1.webp 1080w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/00CA684F-1D9A-4826-8F93-9F347390B021-1-300x300.webp 300w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/00CA684F-1D9A-4826-8F93-9F347390B021-1-1024x1024.webp 1024w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/00CA684F-1D9A-4826-8F93-9F347390B021-1-150x150.webp 150w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/00CA684F-1D9A-4826-8F93-9F347390B021-1-768x768.webp 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-x-large-font-size\" style=\"padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small)\"><strong>Product Designer with 15+ years of experience across SaaS, fintech, gaming, B2B, B2C.<\/strong><\/h3>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">As both a design leader and individual contributor, I have shaped teams and transformed product development through scalable design systems and efficient processes. I lead projects end-to-end while transforming complex systems into intuitive experiences. From hypothesis through research and user journeys to prototyping, delivery and building scalable design systems, I bring clarity to complexity through user centricity, collaboration and storytelling.&nbsp;<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-09df5e3f wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--x-small);margin-bottom:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-contrast-color has-accent-3-background-color has-text-color has-background has-link-color has-medium-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/radoila.com\/wp-content\/uploads\/2026\/03\/CV-Radi-Hristova.pdf\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--20)\" target=\"_blank\" rel=\"noreferrer noopener\">Learn about me<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-accent-4-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-2c3d4f1b wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">Achievements<\/h2>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-fd3097a4\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-contrast-color has-accent-4-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\" id=\"sample-heading-1\">Increased user conversion 4x and premium features engagement 2.5x through optimized user onboarding and introducing a reverse trial model for <strong>Maze<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-color has-accent-4-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">Launched 4 successful debit card products across US, EU, and South America markets for <strong>XapoBank<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-contrast-color has-accent-4-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--20)\">\n<p class=\"wp-block-paragraph\">Led the design evolution of <strong>XapoBank<\/strong> from a crypto wallet to a licensed neobank<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-default is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3a88641f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-base-color has-accent-4-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<p class=\"has-contrast-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-1 wp-block-paragraph\">Built and scaled design teams and mentored designers<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-color has-accent-4-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<p class=\"has-contrast-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-2 wp-block-paragraph\">Contributed to <strong>Maze\u2019s<\/strong> 10x revenue growth through pricing strategy experimentation<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-base-color has-contrast-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--small);padding-right:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small);padding-left:var(--wp--preset--spacing--small)\">\n<p class=\"has-contrast-color has-accent-4-background-color has-text-color has-background wp-block-paragraph\">Designed workspace infrastructure and access controls, enabling scalable team collaboration for <strong>Maze\u2019s<\/strong> enterprise customers<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-accent-3-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-2c3d4f1b wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading\" style=\"padding-top:var(--wp--preset--spacing--small);padding-bottom:var(--wp--preset--spacing--small)\">Courses &amp; certification<\/h2>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-fd3097a4\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns has-small-font-size is-layout-flex wp-container-core-columns-is-layout-f0cbf151 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-duotone-duotone-3\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"351\" data-id=\"21\" src=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.17.webp\" alt=\"\" class=\"wp-image-21\" srcset=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.17.webp 688w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.17-300x153.webp 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"member-name-1\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.708), 1.3rem);\">Product-led Growth by Reforge<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\" style=\"line-height:1.8\">Build a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-duotone-duotone-3\"><img loading=\"lazy\" decoding=\"async\" width=\"688\" height=\"363\" data-id=\"22\" src=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.23.webp\" alt=\"\" class=\"wp-image-22\" srcset=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.23.webp 688w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.23-300x158.webp 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"member-name-1\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.708), 1.3rem);\">Monetization + Pricing by Reforge<\/h3>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\" style=\"line-height:1.8\">A deep dive on the strategies top tech companies use to improve monetization and pricing.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery aligncenter has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full wp-duotone-duotone-3\"><img loading=\"lazy\" decoding=\"async\" width=\"651\" height=\"366\" data-id=\"24\" src=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.09-edited.webp\" alt=\"\" class=\"wp-image-24\" srcset=\"https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.09-edited.webp 651w, https:\/\/radoila.com\/wp-content\/uploads\/2025\/12\/Screenshot2024-01-05at8.36.09-edited-300x169.webp 300w\" sizes=\"auto, (max-width: 651px) 100vw, 651px\" \/><\/figure>\n<\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"member-name-1\" style=\"font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.708), 1.3rem);\">Retention &amp; Engagement by Reforge<\/h3>\n\n\n\n<p class=\"has-text-align-center has-small-font-size wp-block-paragraph\" style=\"line-height:1.8\">A deep dive on how to understand, measure, and improve retention through activation, engagement, and resurrection.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; Oh hey, I\u2019m Radi! I&#8217;m a product designer. Currently solving problems for people who send and sign documents online. 100% remote. Product Designer with 15+ years of experience across SaaS, fintech, gaming, B2B, B2C. As both a design leader and individual contributor, I have shaped teams and transformed product development through scalable design systems [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/radoila.com\/index.php?rest_route=\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/radoila.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/radoila.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/radoila.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/radoila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":18,"href":"https:\/\/radoila.com\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":548,"href":"https:\/\/radoila.com\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions\/548"}],"wp:attachment":[{"href":"https:\/\/radoila.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}