UniCredit Bulbank: Reimagined

Competitor analysis

I analyzed Wise, Revolut, and BBVA and identified potential room for improvement in comparison:

  • Merge transfer types—let the app determine the right option.
  • Surface fees, conversion rates, and arrival estimates earlier.
  • Reduce steps—prioritize recent recipients and saved contacts.
  • Offer FaceID authentication for faster, more secure confirmations.

BBVA

Structured navigation, QR code payments, and mobile number transfers.

Revolut

Quick access to frequent recipients, home-screen actions, and multiple payment methods (e.g., Apple Pay).

Wise

Clear currency conversion, upfront fee breakdown, and automatic transfer type selection.

Revised flow

I streamlined the process by:

Replacing personal code verification with FaceID authentication

Merging all transfers under a single “Send Money” flow

Automatically selecting the correct transfer type

Displaying fees, exchange rates, and final amounts upfront

Prioritizing recent recipients for quick selection

Redesign

  • A sleeker, minimalist, dark-themed aesthetic .
  • Refined typography
  • Subtle shadows and gradients add depth without clutter
  • Buttons, cards, and input fields follow a unified design language
  • Transactions, balances, and recipient details are structured with clear separation, improving scannability.
  • The deep blue tones give a modern and professional feel, reducing eye strain while maintaining strong contrast.